Rhiz.Antho.Us

Rhiz allows unlimited numbers of video producers to create videos for your product and post them online in a number of video hosting sites.

Since we don't release who our clients are, no one will be able to tell what video is a commercial and what is a fan produced video. It's like a buzz or viral campaign on steroids.

Rhiz blurs the lines between advertising and advocating.

With rhiz, you don't have to create something spectacular; you just have to watch the results

With rhiz, idea generation of advertising is advertising.

Rhiz advertising is online advertising that can never be blocked, disabled, or ignored, since your ad is the content

Before there was Rhiz... Johnny Corporate went to a traditional advertising agency and pays them to come up with ideas for a commercial. The advertising agency then pays subcontractors to come up with ideas. The ad agency looks at the ideas the subcontractors came up with and pitches a few of them to Johnny Corporate. Then the ad agency hires a focus group and a moderator and shows a low quality video of the ideas to them. Lastly, they hire a director and make a high quality video of the one the people liked the most.

 

 

with rhiz:

 

we give 1000 ideas for less than the price of 3.
you don't need to hire a focus group.
you don't need to hire a moderator.
you get web advertising and tv advertising for less than the cost of just tv advertising.
your focus group is 1.2 billion people wide.
you can generate multiple ideas the first time and not have to generate ideas as often.
you can advertise anywhere a video can be uploaded, embedded, or downloaded.

your videos spread by word of mouth, the most successful advertising model in the world.
your videos can be shown (embedded) on almost any website, guaranteeing that your ad will always be on the "freshest and newest" websites.
you can advertise subtlety, by having your product appear in popular videos on the internet, and not having them "look" like advertising.
you can build brand loyalty by having your videos appear in many places at once.

...all this starting around the price of a banner ad.

We allow anyone to write an advertising campaign and then pay strictly on performance. the content creators post their ideas for commercials on just about any video hosting site on the web and we track how much it spreads. Additionally, we have previously negotiated with our content creators so that you can license the concept for use on television for a nominal fee.

 

When it comes to thinking of creative ideas for advertisements, 10,000 people composed of varying demographics will always come up with better ideas than a small number of professionals, even if some of those people are amateurs.

Besides creating ideas for commercials, user videos serve many functions. We've detailed a few ones that you may wish to consider:

 

1. Many companies with large amounts of brand loyalty have customer created videos that support their traditional advertising. Since online video watchers do not know which videos are advertisements and which are not, your ad may be seen as a "digital personal recommendation."

 

2. Because digital media allows you none of the time constraints of tv advertising, you may wish to create a nontraditional advertising campaign, such as creating a large number of "how to" videos showing your product's features, potential uses, and demonstrations. These videos can easily extend past 30 sec or 1 minute clips. This works especially well for websites, tools available online, and finding unconventional (and humorous) uses for consumer products.

 

3. We can create advertising for multiple products at once. For example, some online retailers that carry thousands of products have dfficulty advertising. How do they describe everything they carry? With our method, you can generate an individual commercial for a large number of those products in one swoop. For example, an online book retailer could request that content creators create a video recomendation about their favorite book, generating videos that apply the principles of "the long tail" to advertising, enabling you to advertise less of more

 

4. Rather than make a video or commercial about you product, you may wish to have your product appear in a large number in viral videos. Essentially you can do product placement in thousands of vlogger's posts. This also requires thousands of vloggers to purchase your product and generally works best for physical products.

 

5. We can create stealth buzz campaigns, such as having an artist's music appear in tons of customer created videos. The purpose of a campaign in this manner would not be to "advertise" in a traditional sense, telling people to purchase the artist's songs, but rather having the songs appear in countless "unprofessional" videos (making it look like everyone is listening)

 

6. We can create mashups. Consider an artist that wishes to make a large impression by allowing his fans to create his next music video. By making all video archives availible, we can have the content producers take those videos and combine them with their own videos and special effects to create a user-generated music video campaign. The same mashup system can be used to commerate corporate or product aniversaries.

 

7. Very soon we will have the ability for you to request advertisements in user created online games. imagine your brand show in a splash screen before someone can play an online game or your product shown on a billboard in the game. the possibilities are endless.