Before we can talk about crowdsourcing advertising, we need to define crowdsourcing.
Crowdsourcing was a term first coined by Wired Magazine in '06. It's a combination of the words "crowd" and "outsourcing."
Most companies use some sort of outsourcing in their development, undoubtedly the two most common types is the use of an accounting or legal firms. Rather than hire a lawyer or an accountant full time, a smaller company may employ these professionals only when they need them.
Crowdsourcing refers a specific type of outsourcing, that instead of hiring a single person or company to do a function, hires (or rewards) many, many people to accomplish the same thing. An affiliate program is a form of sales crowdsourcing.
Crowdsourcing Advertising results in the democratization of the ad executive, allowing anyone with a good idea to create a successful advertising campaign. Rhiz.anth.us's crowdsourcing advertising platform takes that a step further by measuring results from a viral video marketing perspective.
That's an easy question. First, we are't a crowdsourcing advertising agency where the videos are locked behind a gate and key; we are a crowdsourced advertising platform for viral video marketing.
The differences between rhiz and older crowdsourcing advertising agencies are immense, but boil down to one seismic change in thinking.
For us, crowdsourcing advertising is all about the crowd utalizing viral video marketing in social media. And that can't be done by just running a contest where everyone competes for a single payout and only one idea ever gets released (which is entirely how older crowdsouring advertising agencies run things).
Instead we use a per view viral marketing model and release all the ideas into social media.
The rhiz.antho.us crowdsourcing advertising platform introduces the idea of pay-for-performance viral video marketing.
Read more about Crowdsourcing advertising
Using social media for viral marketing purposes has been a dream of advertisers for a long time, unfortunately its not that easy to harness the power of social media and viral marketing.
Crowdsourcing advertising solves many of these issues. Because crowdsourcing advertising enables thousands of videos to be made for sucessful campaigns, there is a larger chance that a campaign will be successful.
The rhiz.antho.us crowdsourcing advertising platform for viral video marketing allows you all the benefits of the most sucessful marketing method: word-of-mouth viral marketing with the most sucessful advertising medium: video.
We now live in a world where an increasing number of consumers communicate with each other online and discuss which products they like, why they prefer them to competitors' brands, and how they want to be engaged by companies. This is an age ripe for crowdsourcing advertising of the viral marketing variety.
It is quite challenging for advertisers to reach this group of consumers with TV commercials and PR campaigns because they avoid traditional advertising and are skeptical of mainstream media.
Crowdsourcing advertising and viral marketing is effective, precisley because a viral video is decentralized and avoids these issues.
Furthermore because viral marketing is dependant upon people actually enjoying and spreading the viral content, viral marketing gives much more acurate insights into consumer behaviors, thoughts, and opinions.
Viral marketing takes the guesswork out of deciphering what a consumer thinks. Either they pass it on (and it changes from just marketing to viral marketing); or they don't.
Crowdsourcing advertising allows brands and agencies the ability to do multivariate testing through viral video marketing.
Read more about how crowdsourced adveritsing tests ideas through viral marketing
By opening up this process in crowdsourcing advertising fashion, we vastly strengthen the likelihood that a video will take off and “go viral” because crowdsourcing advertising so vastly increases the number of viral videos created for the viral marketing campaign.
However, in the case that one does not, we make this viral video marketing money back guarantee:
You will never pay for viral video marketing views you don’t receive.
This mean: if we don’t provide you with top quality viral video marketing ideas that catch people’s eyes and attention equal to or in excess to the amount of views you have requested, we won’t charge you for any viral video marketing views you didn’t get.
You only pay for the viral marketing views you actually recieve when using rhiz.antho.us crowdsourcing advertising platform for viral marketing.